# Technical Marketing Websites

Your website is crucial to building trust with your target audience. At Zentered, we build tailored front-end solutions for both early-startups and growing B2B companies. We craft beautiful responsive websites with modern JAMstack technologies such as Next.js, Vue.js, and Hugo. We are committed to making your vision come to life. No project is too small or too complex for our team.

import Image from '../../src/components/Image.astro'

### Keep the story going. Get your own site!

With over a decade of industry experience, our team will help you modernize your
business and operational systems while realizing tangible efficiency gains and
delivering an exceptional user experience.Our focus is on marketing websites for
technology companies and startups with the primary objective of enabling
engineering staff to create, edit, and maintain the site.

### Benefits of a JAMstack marketing site

- Compared to traditional Wordpress sites, we don't need any backend servers,
  means no PHP, no MySQL. In short, nothing that requires significant processing
  power. This means no "hosting" costs, maintenance costs, or a need for
  software updates.
- We build websites after content has changed and deploy static html, css, and
  JavaScript. Without servers and databases, the risk of being hacked is reduced
  significantly.
- You create your content in a standardized, interchangeable format (usually
  Markdown). This formatting is easy to read by humans and machines and moving
  from one system to another is simple. No complex imports and exports and no
  more lost data.
- Publishing platforms are a great way of distributing content, but when your
  article becomes popular, the platform can block people from reading with their
  paywall. For example, with Medium, this means only registered and paying
  Medium users can consume your content. Everyone else sees the above image. A
  better strategy is to own your content and distribute content using Content
  Syndication.
- The _JAMstack_ has become very popular. There are plenty of build and hosting
  platforms available. We have extensive experience in building and deploying:
  - [Cloudflare Pages](https://pages.cloudflare.com/) &
    [Cloudflare Functions](https://developers.cloudflare.com/pages/platform/functions)
  - [Netlify](https://netlify.com) and
    [Netlify Functions](https://functions.netlify.com)
  - [Google Cloud Storage](https://cloud.google.com/storage/) and
    [Google Cloud Functions](https://cloud.google.com/functions/)
  - [Amazon S3](https://aws.amazon.com/s3/) and
    [AWS Lambda](https://aws.amazon.com/lambda/)
  - [Vercel](https://vercel.com)
- At Zentered, we have extensive experience building static pages, including the
  one you're reading right now. We work with talented designers and marketers
  who can help you get the most of your site. Contact us today to discuss your
  site goals.

<Image
  src="/images/articles/medium-ux.jpeg"
  alt="Medium blocks unregistered visitors from reading"
  width={1058}
  height={522}
/>

You can read more about
[how to deploy a Next.js site on Cloudflare Pages](https://opstrace.com/blog/nextjs-on-cloudflare).

This is an excellent setup for developers, as they can work directly in the
repository and write articles with the tools they love. For everyone who prefers
a neat CMS UI, there are tools like [Forestry.io](https://forestry.io) or
[Netlify CMS](https://www.netlifycms.org/) to manage the content on your site
through a hosted CMS solution. Changes are directly committed to the repository
and can be deployed in minutes.

All the benefits of our technical marketing stack:

<ul className="my-2 list-inside list-disc">
  <li>own your domain</li>
  <li>own your content</li>
  <li>use your own design and brand - without any limitations</li>
  <li>engineering-friendly approach with linters and build pipeline</li>
  <li>security & safety (no backend/database)</li>
  <li>
    great{' '}
    <a href="https://gohugo.io/about/benefits/">
      performance with static site generators
    </a>
  </li>
  <li>
    <a href="https://daringfireball.net/projects/markdown/">Markdown</a> as a
    standardized content format that can be re-used and exported into anything
  </li>
  <li>signup forms and automations</li>
  <li>
    analytics of your choice (we recommend{' '}
    <a href="https://simpleanalytics.com">Simple Analytics</a>)
  </li>
</ul>

Check out our portfolio of technical marketing sites:

<ul className="my-2 list-inside list-disc">
  <li>
    <a href="https://cert-manager.io">cert-manager.io</a>
  </li>
  <li>
    <a href="https://opstrace.com">opstrace.com</a>
  </li>
  <li>
    <a href="https://buoyant.io">buoyant.io</a>
  </li>
  <li>
    <a href="https://linkerd.io">linkerd.io</a>
  </li>
  <li>
    <a href="https://smallstep.io">smallstep.com</a>
  </li>
</ul>